The operations layer for clip-based content campaigns

Postbench is a campaign management platform that connects brands with distributed networks of creators. Creators clip, remix, and distribute short-form video content across TikTok, Instagram Reels, and YouTube Shorts — and earn based on verified performance.

What Postbench does

Postbench replaces the disconnected workflow of Discord groups, spreadsheets, and manual PayPal transfers that most clip campaigns run on today. It brings briefing, creator management, content submission, performance verification, fraud detection, and payout calculation into a single platform.

Brands create campaign briefs with budgets, deadlines, payout tiers, and content vaults. Creators browse available campaigns, apply to participate, access approved assets, create and post clips on their own channels, then submit their content for 48-hour verified performance tracking.

For creators

Postbench gives creators a transparent way to earn from short-form content. There are no follower minimums, no contracts, and no hidden payout thresholds. You see the campaign brief, the payout tiers, the budget remaining, and exactly how your earnings are calculated. Performance is verified using 48-hour view counts, and payouts are based on published CPM rates.

The platform supports TikTok, Instagram Reels, and YouTube Shorts. Creators apply through a simple onboarding flow and receive a unique portal link where they can browse campaigns, submit clips, and track their earnings.

For brands and agencies

Postbench gives brands a structured way to run distributed content campaigns at scale. Instead of managing individual influencer relationships, brands tap into a network of creators who produce authentic, platform-native content and distribute it through their own channels.

The brand manager dashboard provides campaign comparison, creator leaderboards with reputation scoring, fraud detection with transparent engagement metrics, budget utilisation tracking, and audit-ready payment exports. Multi-brand isolation means agencies can manage multiple client campaigns from a single account.

How it works

Why Postbench exists

The clipping economy is growing rapidly. Brands need distributed content across short-form platforms, and creators want transparent, performance-based earning opportunities. But the infrastructure connecting them is fragmented — campaigns run through Discord, tracking happens in spreadsheets, and payments are manual.

Postbench brings operational discipline to this space. Campaign briefs are structured, creator performance is verified, fraud detection is transparent, and payouts are auditable. The result is a workflow that brands can trust and creators can rely on.

Key features

Campaign management with structured briefs, requirements, content vaults, tiered payouts, and budget tracking. Creator network with reputation scoring, engagement verification, and trust signals. Fraud detection using automated engagement analysis with transparent flagging and human review. Performance dashboards comparing campaigns, tracking budget utilisation, and ranking creator effectiveness. Payment infrastructure generating audit-ready PDF statements, batch invoices, and Wise-compatible CSV exports. Multi-brand isolation allowing agencies to manage multiple client campaigns with team-based access controls.

Supported platforms

TikTok, Instagram Reels, and YouTube Shorts. Postbench is platform-agnostic — creators post from their own channels and submit links for verification.

Get started

Postbench is currently in pilot. Creators can apply to join the network, and brands can register their interest for early access.